events & experiences
big group were asked to create globally wide, airport based, disruptive pop-up experiences to promote Sony’s range of new noise cancelling headphones. Sony believed that if we could get the customers to test the headphones, they would buy!
The space therefore needed to be disruptive and grab the attention of impulse purchasers. We did this through the use of illumination, product graphics, promo staff and technology.
It also needed to be accessible from all sides, modular and updatable so that it could be used for other locations with travel and non travel. The activations were located across 15 key airport hubs worldwide.
