OLV, Socials, Outdoor, Native, Instore, On-Pack
worth earned media impressions
Lift in net brand sentiment
Green projects in progress
countries
Being sustainable is becoming more of an expectation than an inspiration by itself. innocent takes full responsibility for the impact of her business on society and environment. But how do you get recognition?
We need to change from a solitary do-gooder into a movement for goodness.
Combine brand truth ‘Makes the good easy’ with participation. innocent makes ‘standing up for nature’ easier and achievable. By facilitating the platform ‘Green Friends’ to accelerate local green projects (of your own choice). Together we make direct impact on nature.
Green Friends not only saw significant increase in innocent’s brand KPIs ‘are considerate and ethical’ and ‘made for people like me’ and praise from the general public, but also drove impact by keeping the brand top-of-mind and inspiring desired consumer actions.
