Green Friends

Category: campaigns & activation


OLV, Socials, Outdoor, Native, Instore, On-Pack

make the good easy

0 M

 worth earned media impressions

0 PT

 Lift in net brand sentiment


 Green projects in progress



the challenge

Being sustainable is becoming more of an expectation than an inspiration by itself. innocent takes full responsibility for the impact of her business on society and environment. But how do you get recognition?

the inspiration

We need to change from a solitary do-gooder into a movement for goodness.

the idea

Combine brand truth ‘Makes the good easy’ with participation. innocent makes ‘standing up for nature’ easier and achievable. By facilitating the platform ‘Green Friends’ to accelerate local green projects (of your own choice). Together we make direct impact on nature.

the growth

Green Friends not only saw significant increase in innocent’s brand KPIs ‘are considerate and ethical’ and ‘made for people like me’ and praise from the general public, but also drove impact by keeping the brand top-of-mind and inspiring desired consumer actions.