Gulf Gas + Power

Fluent in Energy

Category: social & content


strategy, content creation, production, always on management

lean, mean and green

0 million


0 %

 growth in followers



the challenge

Gulf Gas + Power is a (b2b) start-up energy company with low awareness in an overcrowded marketplace. How to use the limited budget on social channels as effective as possible? And how to avoid that all content becomes a generic stream of wind turbines, solar panels, blue gas flames and ear to ear smiling business owners?

the solution

We needed to develop an ownable, easy to recognise and budget-friendly brand property. A flexible linking-pin between all content and activations fuelling our proposition: fluent in energy.

the idea

Gulf has an amazing history in F1, Porsche, Ford GT, Le Mans, the iconic livery. In the socials this is depicted by… Gulfman. Tapping into the zeitgeist, always smart, fast, kicking your client’s arse in pole position.

the results

Gulf Gas + Power is now the number 3 (market share) b2b energy company in the Netherlands.