TV, online, outdoor, socials, content partnerships.
TOMA
Awareness
Consideration
Donations via website
1,2 million people suffer from diabetes. Hundreds of thousands are at increased risk of type 2 diabetes. At this rate 1 in 3 people will have diabetes.
What if we let the audience experience the oppressive framework in which the lives of many people with diabetes take place. Diabetes never takes a day off.
How does it feel when a happy life changes into a mathematical routine?
The campaign was nominated for the Golden Loekie, the advertising award chosen by the Dutch public for the best TV commercial.
