A big talk by Rodger Werkhoven

Creative AI-specialist at OpenAI and iO.

This Thursday’s big talk, Rodger (AI nerd and member of the Commordore 64 Gen) preached at a dizzying pace the advantages and possible effects on the marketing profession. Accompanied by a fascinating wave  of examples with Midjourney, Dall-E, ChatGPT. One prompt to sketch three concepts in three minutes. What you throw in determines the outcome. Just like every briefing. An extra tool to do your work faster, making top execution more accessible. But a real Van Gogh will always retain the most value. If you rely solely on algorithms, the result will be gray. You ain’t seen nothing yet.