by Reny Panoet and Yassin Kwyasse
An inspiring insight into the state-of-the-art messaging options with smart devices. From shoppable tv-ads (CTV) to innovative service tooling. Footfall attribution, hyper local targeting. Great examples: helping golfers to reach their full potential on the golf course, branded race games and how to engage and add value for Dutch people driving through France for the ANWB, Making one thing crystal clear (again): it’s 80% idea, 80% execution. The mobile devil is in the details. Thanks, guys. Up to the next big Talk.