How do you get the whole of the Netherlands to answer the door?

As more research into rheumatism is urgently needed, this year 55,000 volunteers went out collecting money for more than two million rheumatism patients. In the campaign, called ‘We’ll never give up. What will you give?’, which we had developed especially for the Reumafonds (Rheumatism Fund) Appeal Week, the collectors played a leading role. Full of fighting spirit and determination, we can see them braving all types of weather to knock on every door in the Netherlands. And we mean it when we say every door. In a number of videos that we made for Facebook, we can see how ambassador Anita Witzier drives around the country with her collection box, searching for places where no collector has ever been before.

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